From Coke to ‘77’: India’s Cola Nationalist Shift

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2025-09-29 12:48:41 -

India’s Cola Revolution represents a fascinating intersection of nationalism, consumer behavior, and industrial policy. In 1977, Coca-Cola exited India due to regulatory challenges, leaving a void in the market for carbonated beverages. The government responded by launching Double Seven, a domestic cola brand meant to assert national pride and self-reliance. This marked the beginning of a...

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