From Coke to ‘77’: India’s Cola Nationalist Shift

σε πρόσθεσε στο Networking

2025-09-29 12:48:41 -

India’s Cola Revolution represents a fascinating intersection of nationalism, consumer behavior, and industrial policy. In 1977, Coca-Cola exited India due to regulatory challenges, leaving a void in the market for carbonated beverages. The government responded by launching Double Seven, a domestic cola brand meant to assert national pride and self-reliance. This marked the beginning of a...

0 Σχόλια 0 Μοιράστηκε 4 Views