West Ham are prioritizing the acquisition of a new striker this January and are actively exploring multiple options to bolster their attacking lineup.

Evan Ferguson Among Top Targets

Brighton’s Evan Ferguson has emerged as a key target for the Hammers. The young striker has had limited opportunities this season, with Danny Welbeck and Joao Pedro ahead of him in Brighton’s pecking order. However, Ferguson is now back in training after a recent injury, while Welbeck has also returned to fitness and Pedro is nearing a comeback.

Brighton’s willingness to let Ferguson leave this month hinges on the fitness of their other forwards. While the club is cautious about potential injury concerns, manager Fabian Hurzeler has indicated that loan moves could benefit players like Ferguson by providing them with more game time.

Jhon Duran and the Valuation Gap

Aston Villa’s Jhon Duran is another player West Ham have maintained a long-standing interest in. New manager Graham Potter is reportedly a big admirer of the Colombian striker, but negotiations with Villa have been challenging. Villa’s valuation of Duran, believed to exceed £70 million, remains a significant sticking point.

Other Potential Targets

West Ham are also keeping tabs on several other forwards, including:

• Rodrigo Muniz (Fulham)
• Taiwo Awoniyi (Nottingham Forest)
• Evan Guessand (Nice)
• Andre Silva (RB Leipzig)

These players are being considered as alternatives should deals for Ferguson or Duran fail to materialize.

Strengthening the Attack

With key injuries and departures affecting their attacking options, West Ham are determined to secure reinforcements to support Graham Potter’s plans for the second half of the season. As negotiations continue, fans will be eager to see which striker ultimately joins the ranks at the London Stadium.