Double Seven vs. Coca-Cola: A Cola War in 1977 India

hat ein neuen Blog hinzugefügt Networking

2025-10-02 09:55:02 -

In 1977, India saw a remarkable shift in its beverage industry with the introduction of Double Seven, a government-backed cola brand. This initiative was part of India’s Cola Revolution, aimed at reducing reliance on foreign brands and promoting indigenous products. The Janata Party, under the leadership of Morarji Desai, expelled Coca-Cola from the Indian market after the company refused...

0 Kommentare 0 Geteilt 3 Ansichten