Double Seven's Marketing Strategy: A Government-Driven Campaign

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2025-10-01 12:20:31 -

The launch of Double Seven in 1977 was not only a political and economic event but also a significant marketing experiment during India’s Cola Revolution. With Coca-Cola exiting India, the government aimed to promote a domestic alternative that could instill national pride and reduce dependence on foreign products. The marketing strategy for Double Seven was unique because it intertwined...

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