Double Seven and the Politics of Cola in India

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2025-09-30 12:33:56 -

The launch of Double Seven in 1977 marked a pivotal moment in India’s Cola Revolution. After Coca-Cola exited India due to regulatory disputes, the government sought to introduce a domestic alternative capable of asserting national pride and economic self-reliance. Double Seven was more than just a beverage; it was a symbol of India’s ambition to compete with international brands...

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