The Cultural Impact of Double Seven Cola in India

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2025-09-26 13:34:19 -

In 1977, Coca-Cola’s exit from India created an unprecedented opportunity for domestic brands to step into the soft drink market. Among these, Double Seven emerged as a government-backed alternative, marking a significant chapter in India’s Cola Revolution. The cola not only filled the gap left by international giants but also symbolized India’s ambition for self-reliance,...

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