What is B2B Market Segmentation?

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2025-09-25 13:08:11 -

In the competitive landscape of business-to-business (B2B) marketing, understanding your audience is crucial for success. B2B Market Segmentation refers to the process of dividing a broad business market into smaller, more defined groups of potential customers who share similar characteristics or needs. This segmentation enables companies to tailor their marketing efforts, optimize resources,...

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