How Retail Packaging Influences Buying Decisions

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2025-07-18 17:13:40 -

In today’s competitive retail market, packaging is far more than just a protective covering for products. It plays a crucial role in shaping consumer perceptions, enhancing brand identity, and ultimately influencing buying decisions. Here’s how retail packaging impacts purchasing behaviour and why it is a critical element of your brand strategy. 1. First Impressions Matter...

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