How Wellness Brands Are Rebranding Incense Culture

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2025-06-05 07:19:30 -

Incense has been a part of spiritual and cultural rituals for centuries. It was often linked to temples, meditation halls, and ancestral practices. But today, wellness brands are giving incense a whole new identity. It’s no longer just about smoke curling up during prayer—it’s about setting the mood for daily life. From calming busy minds to freshening up studio apartments,...

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