When I first started working with local campaign groups I kept hearing one question again and again. How do we get voters to actually pay attention to our message? It wasn’t that they didn’t have something to say. They just didn’t know how to make people stop scrolling long enough to hear it. That’s where I saw the shift beginning. Political messaging was no longer...
When I first started working with brand leaders and marketing teams, one question kept popping up in different forms. Are we making an impact. Is our message landing where it should. Does anyone even remember our brand after the ad runs or the campaign wraps. These questions are more common than most would think and the pressure to prove value makes them even heavier.
It’s not...
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