Produce a Book to Boost Your Brand

Self-publishing a book can be driven by various motivations beyond wanting to become a full-time author. If you're considering a book, evaluating your options thoughtfully is crucial, including binding and print-on-demand versus book fulfillment and printing services. If you aim to convey a sophisticated image for your brand, hardcover book printing is a stellar choice. This binding style is perceived as the highest quality, often commanding a higher price. Conversely, if your brand embodies a more informal vibe, a smaller soft-cover book with an eye-catching design might align better with your identity.

The key is to consider these decisions beforehand, as they can significantly impact how your book is received. Books serve as powerful tools for branding and marketing. Many self-publishing companies incorporate their books into their product offerings, while others choose to distribute them as gifts to valued customers. Sending a book to potential clients is a common strategy for introducing yourself or showcasing your services. No matter how you plan to use your book, selecting the correct binding type plays a crucial role in customer perceptions and its effectiveness over time.

Additionally, trim size is essential; choosing a size that fits into bags and briefcases makes it more convenient for readers to carry around. While you deliberate on binding options, hiring a professional cover designer is equally important. The effect of a professionally designed cover cannot be overstated—it shapes first impressions and draws readers in. The design should reflect your book's content, the goals you wish to achieve, and its genre. In personal finance books, for instance, green is often a popular choice, reflecting money; however, this may not be suitable for other genres.

Experienced cover designers know the conventions of various categories and can help create a striking and original cover. Ultimately, your three binding choices are hardcover, paperback, and spiral. Paperback is the most common among these, whereas spiral is generally specialized for manuals or guidebooks. Hardcover books, however, are historically recognized for their quality and are often the binding choice for first editions from major publishers. By choosing hardcover, you can create an immediate impression of quality and elevate your brand image, which is often a wise move.