The North America body lotion market was valued at USD 10.49 billion in 2024 and is projected to grow at a CAGR of 3.10% between 2025 and 2034, reaching approximately USD 14.24 billion by 2034. This growth is driven by increasing consumer awareness of skincare, rising demand for moisturising and anti-ageing products, and the popularity of natural and organic formulations. The expansion of online retail channels, speciality stores, and supermarkets is enhancing product accessibility, while rising disposable incomes and changing lifestyles continue to support market adoption. Additionally, innovations in scented, premium, and dermatologically tested body lotions are contributing to the steady growth of the North American body lotion market.
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North America Body Lotion Market Report and Forecast 2025-2034
The North America body lotion market was valued at USD 10.49 billion in 2024 and is projected to grow at a CAGR of 3.10% during the forecast period (2025–2034). By 2034, the market is expected to reach USD 14.24 billion, driven by increasing demand for skin hydration, anti-ageing solutions, and natural or organic formulations across all age groups.
North America Body Lotion Market Growth Overview
The market is expanding as consumers increasingly prioritise skin health, personal care, and beauty routines. Rising awareness of moisturising, nourishing, and protective skin solutions is fuelling the demand for body lotions. Trends such as natural, organic, and cruelty-free ingredients, combined with innovative formulations like scented, anti-ageing, and dermatologically tested lotions, are shaping consumer preferences.
North America Body Lotion Market Growth Size
North America Body Lotion Market Growth Trends
The North America body lotion market is witnessing notable growth trends driven by evolving consumer preferences and lifestyle changes. A key trend is the rising demand for natural, organic, and cruelty-free formulations, reflecting increased awareness of skin health and sustainability. Consumers are also gravitating toward anti-ageing, moisturising, and speciality lotions that offer targeted benefits such as firming, repair, and sun protection. The popularity of premium, scented, and luxurious body lotions is growing, particularly among millennials and Gen Z consumers. Additionally, the expansion of e-commerce and digital retail platforms is transforming purchasing behaviours, enabling greater access to a wide range of products and driving market growth in North America.
North America Body Lotion Industry Segmentation
Breakup by Type
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Dry Skin
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Oily Skin
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Normal Skin
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Sensitive Skin
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Others
Breakup by Packaging
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Bottles
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Tubes
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Pumps
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Others
Breakup by End Use
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Male
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Female
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Kids
Breakup by Distribution Channel
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Hypermarkets & Supermarkets
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Convenience Stores
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Online Channels
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Others
North America Body Lotion Market Growth Drivers
Key growth drivers include increasing skin care awareness, an ageing population, and higher disposable incomes. Consumers are seeking moisturising, nourishing, and dermatologically tested body lotions, while demand for natural and eco-friendly products continues to rise. Expansion in e-commerce platforms and online beauty retailing further supports market growth by providing convenience and wider product accessibility.
North America Body Lotion Market Growth Forecast (2025–2034)
The North America body lotion market is expected to maintain steady growth, reaching USD 14.24 billion by 2034. Opportunities lie in organic and natural products, anti-ageing formulations, scented and premium lotions, and innovative packaging solutions. Companies focusing on product innovation, sustainability, and digital marketing strategies are likely to capture a larger market share.
Competitive Analysis
The North America body lotion market is highly competitive, with major global players emphasising innovation, brand loyalty, and product differentiation. Key companies include:
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The Procter & Gamble Company – Offers a wide range of moisturising and speciality lotions.
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Unilever plc – Known for personal care brands with natural and premium formulations.
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Beiersdorf AG – Focused on dermatologically tested and skincare-focused products.
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Estee Lauder Inc. – Offers premium body lotions with luxury positioning.
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Coty Inc. – Provides scented and speciality body lotion offerings.
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Groupe Clarins – Known for high-end and natural skincare formulations.
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Galderma SA – Focused on medical and dermatology-approved skincare products.
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Shiseido Co., Ltd. – Offers innovative and luxurious body lotion products.
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Johnson & Johnson Limited – Provides dermatologist-recommended, family-friendly lotions.
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Natura &Co Group of Companies – Specialises in natural and sustainable formulations.
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Others include regional and niche players offering natural, premium, and speciality body lotions.
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