According to a new report by UnivDatos, the India Smart TV market is expected to reach USD Million in 2033 by growing at a CAGR of 16.51% during the forecast period (2025-2033F). The Indian Smart TV market is growing due to the rising availability of affordable broadband internet connections and, more over-the-top platforms that operate with local (records) or regional languages (content).

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The increasing disposable income and a greater percentage of people living in urban areas are shifting their focus from traditional TV sets to smart connected devices. Relevant government policies, such as ‘Make in India’ and the PLI scheme, have helped in bringing manufacturing to India and thus making smart TVs more affordable. Also, the e-commerce portal is ensuring better access and affordable costs compared to earlier days, especially in tier II and tier III cities.

For instance, on February 10, 2025, Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service, collaborated with Warner Bros. to launch five new FAST channels exclusively on Samsung TV Plus India. These WBTV channels deliver premium storytelling to streaming audiences, meeting the demand for high-quality, free entertainment. With a strong focus on Hindi programming, these new FAST channels are designed to engage both regional and urban audiences.

Scheme that drives the growth of the India Smart TV Market:

The Government Scales Up PLI Budget to Accelerate Manufacturing Drive the Smart TV for industrial growth in areas of India:

On March 03, 2025: In a strong push to accelerate industrial growth, the Government has significantly increased budget allocations for key sectors under the PLI Scheme in 2025-26, reaffirming its commitment to strengthening domestic manufacturing. Several sectors have witnessed substantial hikes, with allocations for Electronics and IT Hardware soaring from INR 5,777 crore (revised estimate for 2024-25) to INR 9,000 crore.

Large-scale Electronics Manufacturing (LSEM)

India’s electronics manufacturing sector has flourished under the PLI scheme, transforming from a net importer to a net exporter of mobile phones. Domestic production grew from 5.8 crore units in 2014-15 to 33 crore units in 2023-24, with imports dropping significantly. Exports reached 5 crore units, and Foreign Direct Investment increased by 254%, highlighting the scheme’s role in boosting manufacturing and investment.

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According to the report, the impact of Smart TV has been identified to be high for the South India area. Some of how this impact has been felt include:

South India dominates the market in 2024. The Smart TV market is highly concentrated in South India because, in terms of digital penetration, broadband, and regional content media OTTs, South India leads over the other regions of India. Some states like Tamil Nadu, Karnataka, and Kerala are in an advanced stage because of their better connectivity of urban and rural areas and high per capita income. The presence of highly developed technical giants and the widespread adoption of smart home environments also boost growth. Furthermore, it is also evident that consumers in this region are willing to pay a higher price for the extra and branded slimline smart TVs. On May 5, 2025, Roku, the #1 TV streaming platform in the U.S., announced the opening of its second office in Bangalore, India, located in Embassy Golf Links Business Park, Challaghatta. As part of its strategic expansion into one of the world’s most dynamic tech hubs, Roku has hired over 100 engineers to drive advancements in its products.

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