According to a new report by UnivDatos, the Rice Noodles market is expected to reach USD Million in 2033 by growing at a CAGR of 8.9% during the forecast period (2025- 2033F). The rice noodles market is growing rapidly in global markets due to the increasing demand in the Asia-Pacific region and other neighboring regions for products that are gluten-free, healthy, and delicious.

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Originally, rice noodles were a specialty import from East and Southeast Asia, but are now a normal feature in culinary arts, organic food enthusiasts, or anyone desiring a simple, speedy, nutritional food solution. There are many products available on the market in the form of fresh, dried, instant, and flavoured, based on the use and consumer choice. The availability of modern retailing outlets such as hypermarkets, supermarkets, and, especially, e-marketing has boosted the accessibility of the products. With busy lifestyles and a consciousness of people’s health, rice noodles appear as a well-adapted food product in both developed and emerging markets.

For example, in July 2024, Benford Capital Partners, a Chicago-based private equity firm, acquired Turri’s Italian Foods, Inc., headquartered in Roseville, Michigan. This marks Benford’s sixth platform investment under its Benford Capital Partners II, LP fund and its 16th investment within the broader food sector. Founded in 1949 by Anthony and Angeline Turri near Detroit, Turri’s Italian Foods has built a strong reputation as a provider of individually quick frozen (IQF) ready-to-eat pasta, rice, and grains. The company serves a diverse clientele, including food manufacturers, major consumer packaged goods companies, national restaurant chains, retailers, and distributors across the United States.

Segments that transform the industry

Based on Product, the market is segmented into Vermicelli Rice Noodles, Rice Stick Noodles, Wide Rice Noodles, and Others. Among these, the Vermicelli Rice Noodles segment is leading the market. Some of the major factors that would increase the growth of the Vermicelli rice noodles market include gluten-free products, low-calorie products, and health-oriented products. This type of rice noodles, which is quite thin and tastier than the regular wheat noodles, is generally preferred by contemporary consumers due to their versatility and health benefits. Such factors include gluten-free diets and weight reduction, which make the vermicelli rice noodles ideal for consumption in home-made meals as well as takeaway meals. The enhancement of the share of Asian cuisine worldwide, combined with the tendency towards active consumption of healthy meals, also boosts the development of this segment.

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According to the report, the impact of Rice Noodles has been identified to be high for the Asia-Pacific area. Some of how this impact has been felt include:

The Asia-Pacific (APAC) is currently the largest market for rice noodles, mainly due to inherited culture, high rice consumption rate, and local preference for rice-based delicacies. Some of the countries include China, Vietnam, Cambodia, Thailand, Indonesia, India, Laos, Myanmar, and the Philippines, among others, that are either importing or exporting rice noodles. A popular food ingredient, the region has a good source of raw materials, such as rice, and adequate production facilities locally. As more of the population moves to urban areas and their disposable income increases, the consumption of organized packaged noodles increases as well. Altogether, a rising health consciousness is making consumers shift toward rice noodles as a gluten-free and low-fat product instead of wheat noodles. The APAC region is benefiting from government backing for agricultural development and food processing sectors. Moreover, the strong presence of both multinational and domestic brands, along with the proliferation of modern retail formats like supermarkets, hypermarkets, and convenience stores, supports the widespread availability of rice noodles across urban and semi-urban areas.

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