Does a Great Book Cover Really Influence Readers?

I’ve always wondered how much weight a book cover carries in a reader’s decision to pick up a new title. Some say the story is all that matters, but I’ve noticed that first impressions can make a huge difference.

That’s why many authors choose to hire book cover designer professionals who understand both market trends and visual storytelling. A strong cover not only attracts attention but also sets the right tone for the story inside.

What do you think—does the cover matter as much as the content, or is it just a minor detail in the bigger picture?